The trends that will begin this year will set the tone for years to come. There will be so many things to look forward. There is seen an increased competition in engaging the audience by the leaders & innovators by using latest technology.
When it comes to content, the market is giving its consumers best informative & entertaining content. There is seen a race to expand content volumes in publishing.
Brands are experiencing new & innovative formats of videos. For instance, you tube & Facebook has launched its 360-degree video coverage. From the success of Pokémon GO, there has been the success of advanced application i.e. snapchat. Live videos can also play a part in digital marketing.
Big data is becoming extensively used now. But to get the maximum benefit out of it is still a task. It will become useful & utilized properly soon. Big data has variety of uses. Data can be used to improve customer experience applications like amazon, Netflix are the best example in 2017.
Native advertisement will become effective medium for the consumers in 2017 who wants natural looking visibility of their brands. Market focus will increase towards this advertising as it used to be the oldest method.
Talking in much simpler words, I have measured a much neglected computerized advertisement forms in year 2017 that should be your attention with a specific end goal to plan attractive advanced promoting procedures and online campaigns.
Google will be entering SERO video promotion that will change the structure of online ads. But the video advertisements by social networking sites like you tube & Facebook will be the same old stuff.
2016 was a major year for portable. We already looking that google has rejected all the website which have not be promoted for portables. There can be seen a worldwide downfall of the old devices with wires or desktops which clears that maximum internet business will move around portable devices in near future.
There are enough saying in regard of online networking now. In the coming year, online business will also boost transformation rates along with organization consumer debate or drawing in new prospects.
It will be an interesting year ahead for Digital marketing world.